Enter a domain. Get a real price range, content guidelines, and niches accepted, built from research we've actually run, not a guess.
01 — What This Tool Actually Checks
Nobody, not us, not Ahrefs, not anyone, publishes a live API for sponsored post rates, because pricing on these placements isn't a fixed published number. It moves with the site's own commercial terms, the content angle, current availability, and sometimes which specific wire partner you're routed through. There's no live feed to plug into here, the way there might be for, say, a stock price.
What this tool does instead: it checks a domain against our own researched pricing, the same ranges and process details published on our individual premium placement pages for Business Insider, AP News, Benzinga, StreetInsider, Digital Journal, Mashable NL, and iHeart. We built and maintain that research ourselves by actually running campaigns through these channels, not by scraping a number off someone else's blog post from two years ago.
If you check a domain we haven't documented yet, the tool tells you that honestly instead of guessing at a number to fill the gap. We'd rather say "we don't have this yet" than invent a range that looks confident and means nothing.
Want the full process and editorial detail behind any of these prices? Each result links straight to the matching page, premium news placements for the full lineup.
02 — Why Nobody Else Has Built This
ParasiteSEO.com sells a tool that finds opportunities and hands you a list. It doesn't tell you what a Benzinga placement actually costs once you've found the opportunity, because that's not the gap it's built to close. Most parasite SEO content elsewhere talks about premium placements in vague ranges, "$1k to $10k for premium news," without telling you which specific outlet sits where in that range or why.
We built this because the gap between "I found a site I want to be on" and "I know what to actually budget for it" is exactly where a lot of campaigns stall. You research a target, you don't know if it's a $400 placement or a $4,000 one, and you either guess wrong or never ask. This tool exists to close that specific gap, using the same pricing research that already backs every claim on our premium placement pages.
03 — How to Read Your Result
The number you see reflects what we've seen this placement actually cost across real campaigns, which varies with how involved the content is and current demand on that channel. Treat it as a planning range, then get an exact quote once you're ready to move.
A direct sponsored desk (Benzinga, Business Insider) works differently than a wire syndication channel (AP News) or media pitching (Mashable NL), and that difference affects your timeline and your odds of approval as much as your budget does. We've written a full page on each one explaining exactly how.
Every site in this tool's dataset runs some form of review before publishing, even the more accessible ones. None of these are pay and publish with zero oversight, and a placement promising otherwise is usually overselling what it can deliver.
04 — What Most People Get Wrong
The mistake we see constantly: treating every "premium placement" as one product with one price. AP News and Digital Journal both fall under the broad umbrella of premium news, and one runs $800 to $6,000 through wire syndication with no guaranteed pickup, while the other runs $300 to $1,500 through accessible channels with a much lighter editorial bar. Lumping them together in a budget conversation leads to either overpaying for the wrong tier or underbudgeting for the one you actually need.
The second mistake: assuming price scales cleanly with Domain Authority. StreetInsider and Benzinga sit close together on DA, but their pricing and editorial mechanics differ because of how each one's wire and sponsored content relationships actually work, not because one number is simply higher than the other. Price reflects access difficulty and content review burden as much as it reflects raw domain authority.
What we genuinely can't promise: that any of these ranges stay fixed indefinitely. Sites adjust their commercial terms, wire partners change their packages, and a range that's accurate this quarter can shift by next year. We review and update this dataset periodically alongside our individual placement pages for exactly that reason.
05 — FAQ
No. It's a lookup against our own researched pricing data, built from running actual campaigns through these channels. Nobody publishes a live pricing API for sponsored posts, so any tool claiming to do that is either guessing or scraping outdated numbers.
We've documented pricing for the channels we actively place on and write full pages about. If a domain isn't there yet, it doesn't mean we can't help, it means we haven't published research on it in this specific tool. Ask us directly and we'll tell you honestly what we know.
They reflect real figures from campaigns we've run, reviewed periodically. Actual cost for your specific placement depends on how involved the content is, turnaround speed, and current availability on that channel.
Not necessarily. AP News costs more partly because pickup isn't guaranteed and the format is restricted to genuine news. Benzinga costs less and gives you more content flexibility. The right choice depends on your goal, not just your budget.
Yes. Get a free audit and we'll quote your specific content and target placement once we know the details.
No, this tool covers our documented premium placements. We also run the standard $125 to $500 platform packages across 27+ free sites. See full pricing.
Get a free audit and we'll quote your specific content and target placement once we know the details.
